Branding Identity

Delivery of seasonal fruits and vegetables' racks. Granjhero wants to promote the conscious consumption of seasonal food by arranging affordable racks with local products and delivering them straight to your home.

 

The Objective

Inspired in the traditional wooden rack stamps but with a contemporary twist a typographic logo was created. Granjhero is an invented double sense word mixing granjero "farmer" in Spanish and "hero" creating a unique monogram for the brand to unify this new word. Granjhero wants to be a new kind of HERO to the conscious consumer.